OnlineMediaDaily linked to this story from the BBC online: Web users 'getting more ruthless.' According to the story, Jakob Nielsen's research shows that people are distracted less by the traditional tools websites use to hold their attention.
I wonder if this isn't a function of the changing use of the web. It is no longer a novelty, and fewer of us spend time "surfing" for fun. "They" wanted the web used for commerce--"they" should not be surprised when people treat it like a business experience. Get in, get out, with as little time and money wasted as possible.
So, my lesson learned is to make it even easier for our customers to get what they want, and take a chance that they'll leave early, but satisfied, and possibly more likely to return.
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